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I was intrigued by the fact that unlike traditional media (like TV, or Newspaper), this medium can reach people at their convenience with highly targeted information, could be ubiquitous without being a bother, and can also be easily used for commercial applications. This fascination with improving the mode of information dissemination and hence driving transparency into the system led me to explore the benefits wireless and mobile communications technology can have on society.
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So, I also wanted to explore whether the medium of information we use could also reduce the dependence of the common man on the bureaucracy, spawn entrepreneurship on a people-to-people basis across distant regions, and connect the consumer with services like education, banking, entertainment or health without any (unnecessary) government interference. This belief was further reinforced when, while contributing to several community development and rural education projects as a member of the Mumbai Institute - the Indian arm of Charity International (a global NGO) - I was exposed to the problems in information dissemination in the public domain in India - a long drawn process fraught with bureaucratic apathy, lack of reachability of many regions due to terrestrial considerations, non-targeted content distribution by the traditional media (TVs, Newspaper etc) and excessive red-tape.
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It made me realize the importance of giving the people relevant choices - choices they might not necessarily be exposed to, choices on health, education, social issues, business or leisure - and also of having a medium of information which could reach the people living in the farthest corners of a big country and provide them with information in a highly personalized, relevant way about things that matter most in their life. This first cross-cultural experience was also one of the most formative ones of my life. I realized, for example, that it was safe to criticize the government if you want to do so, but also that the many material things I had taken for granted in Riyadh were luxuries here, and not only did people not have these things, they didn’t even know about them. Coming back to India after 5 years was, therefore, a sea-change for me in terms of personal experiences. I also took for granted that my father could not vote to change the government, or that our social freedom was limited. I took for granted all the material amenities that come easily to such a place. Riyadh was the place where I started to become aware of my society - of things happening around me. When I was 9, my father moved us to Riyadh, and we stayed there for the next 5 years. I was encouraged to be independent in my thoughts and take responsibility for the choices I make. It was a family I felt fortunate to be a part of because a focus on being well-rounded and stress on academics was gently encouraged in my home from the beginning. I grew up in a small suburb of Bangalore, and had an engineer father and a teacher mother. Describe how your previous experience will help you to reach your goals. In this context, tell us your career goals and your plans for achieving them. The mission of the Yale School of Management is to educate leaders for business and society.